Year 10

OCR Level 1/Level 2 Cambridge National in Enterprise & Marketing (New Specification - J837) 

As part of the Computing department, we offer OCR Level 1/Level 2 Cambridge National in Marketing and Enterprise. Within the past year, this qualification has been redeveloped so that all students can 

• Develop learning and practical skills that can be applied to real-life contexts and work situations 

• Think creatively, innovatively, analytically, logically and critically 

• Develop independence and confidence in using skills that would be relevant to the business and enterprise sector. 

In Year 10, learners will begin both R067 and R068. By interleaving the course content, learners will have the opportunity to integrate their knowledge and understanding from their exam unit, into their practical coursework units. 

Unit R067: Enterprise and marketing concepts 

This unit is assessed by exam in Year 11. 

In this unit, students will learn how market research gives the entrepreneur an insight into the wants and needs of their customers so that products and services can be developed to satisfy them. It also complements other competing products and services on the market to ensure a financially viable business. 

As well as understanding their target market’s needs, students will learn how the marketing mix elements must be carefully blended to enhance business performance. They will examine each element individually and explore the decisions that an entrepreneur needs to make. They will learn about the types of ownership for an enterprise and the sources of capital available. Running a successful enterprise can be tough, but there is a lot of support available, which they will learn about so that they can understand how to obtain timely and appropriate guidance. 

Unit R068: Design a business proposal 

This is assessed by completing a set assignment. 

In this unit, students will learn how to develop market research tools and use these to complete their market research. They will use their research findings to decide who their customers will be, create a design mix and produce their product design ideas. To help decide on their final design, they will gain feedback and then assess the strengths and weaknesses of their initial ideas. They will complete financial calculations to determine whether their proposal is likely to make a profit. Students will use the evidence they have generated to decide whether they think that their new product is likely to be financially viable. 

Topic areas include: 

• Market Research 

• How to identify a customer profile 

• Develop a product proposal 

• Review whether a business proposal is financially viable 

• Review the likely success of the business proposal 

Year 11

Year 11 Cambridge National in Enterprise & Marketing (J819) - Course Overview 

The final year of the Cambridge National in Enterprise and Marketing represents a pivotal stage where students transition from learning concepts to demonstrating mastery. This year is designed to consolidate two years of study into a successful qualification outcome, balancing the refinement of practical skills with the rigorous demands of formal examination. It is a period of intense focus, where independent work and effective time management are paramount. The year is strategically divided into two distinct but interconnected phases to provide clarity and structure, ensuring students can excel in both the coursework and examination components of the course. 

Phase 1: Completion of Coursework – Unit R069: Market and Pitch a Business Proposal 

Year 11 commences with a concentrated drive to finalise the centre-assessed unit, R069. This phase builds directly upon the foundational knowledge and initial project work undertaken in Year 10. Students will begin by recapping core principles, ensuring a confident and comprehensive understanding of: 

• The core components of a compelling brand identity. 

• Strategies for identifying and targeting a specific customer profile. 

• The marketing mix and the role of integrated promotional campaigns. 

• The key techniques for delivering a persuasive and professional pitch. 
  During this phase, learners are actively immersed in completing their coursework portfolios. This is a hands-on, project-based module that simulates a real-world business challenge. Students will apply their theoretical knowledge to a set assignment brief, guiding them through the process of designing a brand, creating a multi-channel promotional campaign, and formally pitching their business proposal. The emphasis is on applying knowledge, demonstrating practical skills, and refining their work based on feedback to meet assessment criteria effectively. 

Phase 2: Intensive Revision for the External Examination – Unit R067: Enterprise and Marketing Concepts 

Upon the finalisation and submission of the R069 coursework, the academic focus shifts decisively towards preparation for the terminal examination. Unit R067 is a written, externally assessed exam that tests students' theoretical understanding of the core concepts that underpin the entire course. Revision for R067 is systematic and comprehensive, designed to ensure students can confidently recall and apply knowledge under timed conditions. Key activities during this critical phase will include: 

• Revisiting Key Topics: A detailed review of all specification areas, including business planning, market research, finance, product development, and marketing strategies. 

• Mastering Command Words: Practising how to correctly interpret and respond to exam questions such as 'analyse', 'evaluate', and 'justify'. 

• Past Paper Practice: Regular engagement with past examination papers to familiarise students with the format, style, and level of demand. 

• Targeted Intervention: Focused support on challenging topics and individualised feedback to build exam confidence and technique. The overarching goal of Year 11 is to ensure every student is fully prepared to demonstrate their entrepreneurial understanding, both in their practical application and their theoretical knowledge, culminating in the successful achievement of their final grade. 

If you would like any more information about our Computing and Business curriculum, please contact Mr R Farooq, Head of Computing and Business, by emailing rfarooq@colneprimet.co.uk, filling in the form on our contact us page or phoning the main office to arrange a call back.