Year 10

OCR Level 1/Level 2 Cambridge National in Enterprise & Marketing (New Specification - J837) 

As part of the Computing department, we offer OCR Level 1/Level 2 Cambridge National in Marketing and Enterprise. Within the past year this qualification has been redeveloped so that all students can:

• Develop learning and practical skills that can be applied to real-life contexts and work situations 
• Think creatively, innovatively, analytically, logically and critically 
• Develop independence and confidence in using skills that would be relevant to the business and enterprise sector. 

In Year 10, learners will begin both R067 and R068. By interleaving the course content learners will have the opportunity to integrate their knowledge and understanding from their exam unit into their practical coursework units. 

Unit R067: Enterprise and marketing concepts 

This unit is assessed by exam in Year 11. 

In this unit you will learn how market research gives the entrepreneur an insight into the wants and needs of its customers, so that products and services can be developed to satisfy them. It also complements other competing products and services on the market to ensure a financially viable business. 

As well as understanding your target market’s needs, you will learn how the marketing mix elements must be carefully blended to enhance business performance. You will examine each element individually and explore the decisions that an entrepreneur needs to make. 

You will learn about the types of ownership for an enterprise and sources of capital available. Running a successful enterprise can be tough, but there is a lot of support available, which you will learn about so that you can understand how to obtain timely and appropriate guidance. 

Unit R068: Design a business proposal 

This is assessed by completing a set assignment. 

In this unit you will learn how to develop market research tools and use these to complete your market 

research. You will use your research findings to decide who your customers will be, create a design mix and produce your product design ideas. To help decide on your final design, you will gain feedback and then assess the strengths and weaknesses of your initial ideas. You will complete financial calculations to determine whether your proposal is likely to make a profit. You will use the evidence you have generated to decide whether you think that your new product is likely to be financially viable. 

Topic areas include: 

• Market Research 
• How to identify a customer profile 
• Develop a product proposal 
• Review whether a business proposal is financially viable 
• Review the likely success of the business proposal 

Year 11

In the third topic, learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered. The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as enterprise, marketing or business. 

If you would like any more information about our Computing and Business curriculum, please contact Mr R Farooq, Head of Computing and Business, by emailing rfarooq@colneprimet.co.uk, filling in the form on our contact us page or phoning the main office to arrange a call back.